Occupying premium spaces in Selfridges and Westfield, The Watch Gallery was already highly recognised by the cognoscenti when we began working with them in 2008. Stocking the world’s premium Swiss-made brands, they were also revered for their excellent customer service. However, in the highly competitive luxury market, they came to us for help in the niche targeting of specific sectors and sub groups.
Meticulously breaking down the luxury market, we oversaw the strategic targeting of a host of individual customer sectors from city boys to wealthy overseas clients coming to London after Ramadan. With bywords such as bold, confident and opulent, we knew the brand values would appeal to these sub groups -it was just a matter of using our expertise to individually target them.