Harrods is one of the few retail names with true global recognition. With millions of visitors each year and thousands of brands under one roof, its challenge is not awareness, but distinction: how to keep the world’s most famous department store feeling exceptional, personal and creatively alive. HWE was brought in across two high-profile projects that needed to translate the theatre of Harrods into beautifully crafted communications, each one worthy of the brands and clients it served